Welcome to the #GGAI Adventure Club! The inspo behind Drop 4 ⛰

Adventure

Jul 17

ICYMI - we have a merch and apparel side to our business that launches new, exclusive collections every few months. This helps us stay creative, reduces apparel waste, and keeps things fun, fresh and exciting for everyone involved. Thank you for supporting our Drops!

Welcome to Drop 4 – a summer collection inspired by the mountains we love, the adventures that fuel us, and the friends that make the trail feel like home.

Huge shoutout to our graphic designer Francesca Neff and our photographer Danielle Lopez. I feel so fortunate to work with such talented friends!

This collection all started from one little tiny tattoo I have that says “trailblazer." I got it when I was just beginning my entrepreneur journey with Girl, Get After It while knowing I wanted to do things differently. It also has a double-edged meaning for me as I love to adventure in the Great Outdoors and explore the trails in my home state of Montana. Here’s a pic of it!

In a way, owning your own business and being on the trails have so many parallels. It can be a rocky way forward, intimidating to go somewhere new, exhilarating in every sense, and a time to feel completely at home.

I always knew I wanted to do things different with Girl, Get After It. I wanted to blaze a trail for women everywhere and create a space that feels welcoming, empowering, fun, fresh, community-driven, and not afraid to be spicy AF.

Being a trailblazer means being an innovator; a pioneer, in whatever way, shape or form resonates with you. So whether it's in the mountains or in your life, I hope this collection inspires you to always take the road less traveled and do things differently - no matter how rocky it may get.

One last note - for every order placed, we’re planting one tree in partnership with Eden Reforestation Project to restore local communities and landscapes.

Now, here are a million photos because I’m just so obsessed with this gallery and how it captures the feeling you have when you’re out of service, adventuring with friends and creating memories that last a lifetime.