Our Mission

More girls getting after it.

We empower women by showing them that anything is possible with the support of a community behind them. Whether that's health, fitness, relationships, professional or personal growth — together, we’ve got this.

Since our start in 2017, we’ve…

Hosted hundreds of IRL events

Everything from working up a sweat to working on our mental health — our events have empowered women in a safe and inviting way.

supported over 50 nonprofits

We love to support the people and causes we care about through our gear that gives back program and fundraising events nationwide.

Impacted thousands of women

From trying something for the first time to meeting your new found bestie, we’re on a mission to encourage more girls to get after it!

We are committed to:

Community

We’re creating a community that encourages new connections and stepping outside comfort zones.

movement

We’re defining the new rules of wellness by placing an emphasis on movement that genuinely feels good.

impact

We’re committed to making a positive impact on the people, organizations and brands we interact with.

“I started GGAI because I wanted to make new friends, but didn’t know how. Turns out, I wasn’t the only one searching for community.”

— Cass, GGAI Founder

Meet The founder

We’ve been pretty busy

April 2017

Hosted our first event ever in Bozeman, Montana — which was unknowingly the beginning of it all

August 2017

Launched our first t-shirt via a crowdfund campaign — and had no idea what we were doing!

2018

Trademarked #GGAI and decided to make it “official”

2019

Launched IRL in five other cities across Montana — all because my friends reached out wanting to create a similar community

2020

Launched the Digital Squad when the pandemic hit and took the vibe, feel and fun of IRL online

January 2022

Expanded the IRL community nationwide and slowly, but surely got back to our purpose of meaningful in-person experiences

June 2022

Hosted our first retreat in Bozeman, Montana combining our love for adventure and wellness

2023

Landed partnerships with Red Bull, Garmin, On and so many other brands that value the #GGAI community

2024

Launched IRL into 22 cities across the country and haven’t looked back since…LFG!

BE A PART OF SOMETHING BIGGER

Through fundraising events and special merch releases, we support organizations that are helping communities everywhere in areas such as health, fitness, education, life circumstances, career, relationships, outdoor access, and more.